Which sectors do we work across?
We cover all sectors. There is no sector that we can’t create a compelling brand for.
However, this is an interesting question because the answer is that it doesn’t really matter. I’ll explain why.
It’s the strategic process and creativity that it is critical rather than sector-specific experience. It can then be pointed at whichever sector it is.
Much better to get the experts in brand and then apply it to whichever sector. In other words, the top-down approach rather than bottom-up approach. The latter seeing someone who for example vertical sectors the pharma industry and offers everything for it but is expert in none.
That said, we have developed a particular specialism in the food and beverage sector and also the ‘fintech’ area, but in all honesty the principles are exactly the same no matter which the sector is. We could just as easily brand a company making brake discs as one importing coffee or launching a technology business.
Technology
Food & Beverage
Retail & Luxury Goods
The Arts
Financial & Legal
Automotive
And all other sectors too!
