What are we experts in? What aren’t we experts in?

We always say that as a brand start-up you should have a King Arthur’s Roundtable of non-exec directors. And that everyone around that table needs to contribute.

We’ll handle everything that is brand and strategy. But for example, other that establishing the look and feel for it, we don’t actually do day-to-day social media posting. That’s a different set of skills. However we can bring in someone that can do that to sit at the table.