What actually happens when you engage us to create your brand?

Hi, I’m Paul, Creative Director at ZutAlors Brand+Identity. Let me talk you through the process that we follow when we take on your brand creation project.

A brand project can be broken down into two key areas: Brand (the noun) and Branding (the verb). In other words, sorting the strategic elements of your brand – such as what it’s going to be known for, how it acts, how it talks and the face that it shows to the world – before applying it to the collateral that it needs to be applied to – such as packaging, buildings, clothing, website and social media etc.

This is the core difference between a true strategic brand project and just a tactical project where a graphic designer puts a logo onto bits and pieces.

We’ll spot the space into the market place where your brand could fit and then we’ll create it for you. It means that you can relax and let us do the whole thing for you.

But first, in order to create your brand we need to undertake the following…

THE DISCOVERY STAGE.
Our first job is to find out about your business. We are looking to answer questions such as:

What does your particular business landscape look like – and, most importantly, what space do you want to ‘own’ within it?

What are your business’ hard and soft goals?

Who are you selling to, or wishing to create a dialogue with?

Which assets can you leverage in order to achieve your business’ goals?

What medium are you selling through? In other words, what is your route to market… is it online or through bricks and mortar retailers, or both?

The answers to these will fuel how we approach the next stage of the brand process.

THE BRAND CREATION STAGE.
Once we understand your business we’ll then map out the core pillars of your brand.

Brand Vision & Mission.
What is it going to become ‘famous’ for?

Brand Values & Culture.
How will it act as it sets out to achieve its Brand Vision & Mission.

Brand Tone & Personality.
Perhaps the most pervasive part of the brand. The bit that will allow it to really connect meaningfully with its target audience.

Brand Identity.
What ‘face’ will it show to the world. This starts with the Brand’s logo but the logo sits at the tip of the iceberg. All the other visual elements that wrap around it will combine to create a compelling visual narrative. These will include fonts and how they come together in typography, colourways, style of photography and also any supporting iconography.

THE BRAND IMPLEMENTATION STAGE.
Having defined all of the above we are then ready to apply them to the brand collateral that your business requires. This is likely to include all or some of the following.

Packaging Design
Building Signage Design
Interior Design
Branded Clothing Design
Website & App Design
Social Media Design
Stationery, Document & Presentation Design

ZutAlors Brand+Identity exists to help exciting business start-ups launch with a powerful brand.

We’re effectively a brand creation A-Team. A brand creation hit squad. Tell us your business challenge and we’ll create a kicking brand for it.