West One, Marylebone W1

Brand redevelopment and interior design on behalf of a premium beauty salon located on Chiltern Street in Marylebone. Our work covers creating a new, integrated, visual identity system that was then implemented across packaging, printed items, staff uniforms and online. The second part of the project covered redesigning the two storey interior. We used metro tiles which are normally associated with a foodie offer to give the salon a more unusual edge and we then offset this with gorgeous, warm Edison bulb lighting and a muted tonal paint scheme. All very relaxing after a hard lunch session across the road at The Chiltern Firehouse.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.