Taylors, Oxford

Development of a brand for Oxford’s oldest and largest cafe and deli chain. We advised on a naming and identity strategy that references the rich heritage and beauty of the city that surrounds its chain of nine outlets. We also defined vision and values in order to help its large workforce bring the brand to life.

The implementation programme includes every aspect of communications from logo design, shop fascias and interiors, through to food packaging and clothing and its online presence.