We defined and developed the brand for one of the first players within the new ‘budget boutique’ hotel sector. The hotel group is planning a roll-out of 30 sites across Europe over the coming years including London, Paris, Berlin, Barcelona & Milan. Our work started at the business planning stage and covered every aspect from brand definition, logo design, identity & brand language through to implementation across every aspect of their customer interaction everything from a coffee cup upwards to building signage.