We were honoured to be invited to rebrand the National Youth Choirs of Great Britain. We were brought in to articulate the brand proposition both in tone and visually. A challenging project but a great result. The brief outlined that the words Great Britain should subordinate to the main words in the name – National Youth Choirs. How to achieve this when the only option for such a long name is the use of an acronym… whilst also making a subtle nod to their musical raison d’être? The simple solution that we came up with involves using the ‘GB’ element to reference the time sequence annotation that you find on a musical stave.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / External Signage & Graphics / Literature / Advertising / Website Design / Clothing / Stationery / Promotional Items.