LA FROMAGERIE, MARYLEBONE

Great place… great ambiance, great food, beautiful presentation. La Fromagerie on Marylebone High Street is one of those places where you just want to go to ‘hang’. It has that feel of rightness. It’s cleverly branded, in fact I met the designer recently as she’s a friend of the owners of a new foodie brand that I’m doing that’s due to open in the new year in Covent Garden called Champagne + Fromage. But back to La Fromagerie, this brand works because it’s understated – right for its’ market and target audience. It’s the sort of place to mooch on a Sunday, or read the papers on a Saturday morning or a coffee during the week. But as with all good brands of course it’s built on the quality of its products and in this it excels.