Brand Creation: Brand Naming / Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

It’s vitally important to build in brand scalability when launching a start-up. The brand should be designed to allow for expansion.

A good example of this is the brand creation work that we did for a street food business called ‘Flette.

The work that we did allows for the brand to comfortably sit in a streetside gazebo at the same time as an upmarket restaurant location, or indeed a supermarket shelf, without feeling over-stretched or compromising its brand values.

The brand identity system that we designed allows for this scalability and covers signage, packaging, clothing, vehicles as well as online design.