A really nice project working with a great client team who really were an embodiment of their brand – Living The Brand! We were asked to conduct a full rebrand for this established beer brand. The main objective being to reposition the beer to attract new, urban, youth, drinkers (hipster Hoxton types) without alienating their core established customers (Cotswold country pub types). This brand re-creation project included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website, vehicles, buildings etc. The most tangible aspect of the branding work being the redesign of the bottles using an innovative production technique.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Bottle & Packaging Design / External Signage & Graphics / Advertising / POS / Website Design / Vehicles / Clothing / Stationery.