Category Archives: RETAIL

Plaank

Brand creation for an interiors business. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.

 

SLAB & TIPPLE

For the creation of a new London artisan chocolate brand we started with a clean sheet of paper. We sat down with the clients and talked through their plans to create a major new brand and carefully developed our ideas through to completion.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / Shop & Interior Design / Signage / POS / Packaging / Website Design / Stationery.

West One, Marylebone W1

Brand redevelopment and interior design on behalf of a premium beauty salon located on Chiltern Street in Marylebone. Our work covers creating a new, integrated, visual identity system that was then implemented across packaging, printed items, staff uniforms and online. The second part of the project covered redesigning the two storey interior. We used metro tiles which are normally associated with a foodie offer to give the salon a more unusual edge and we then offset this with gorgeous, warm Edison bulb lighting and a muted tonal paint scheme. All very relaxing after a hard lunch session across the road at The Chiltern Firehouse.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

Bloc Boutique Hotels

Brand definition, identity and full implementation programme for what is expected to be a major new hotel chain in Central Europe. The scope of works included design of exterior and internal signage and wayfairing strategy, literature, stationery, advertising and clothing, plus website (design).

 

NiteNite Budget Boutique Hotels

We defined and developed the brand for one of the first players within the new ‘budget boutique’ hotel sector. The hotel group is planning a roll-out of 30 sites across Europe over the coming years including London, Paris, Berlin, Barcelona & Milan. Our work started at the business planning stage and covered every aspect from brand definition, logo design, identity & brand language through to implementation across every aspect of their customer interaction everything from a coffee cup upwards to building signage.

Rhubarb & Roses

Brand identity and full implementation programme on behalf of a Home Counties flower and lifestyle retail emporium. The application work includes packaging, fascias and interiors, literature, advertising, website and clothing.

BohoSoho

Starting with a clean sheet we developed the brand for this new jewellery business positioned at the premium end of the mass market. Our work included everything from positioning through to tone and identity. The implementation programme included packaging, point of sale, advertising and literature.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.