Category Archives: MAIN WORK

SLAB & TIPPLE

For the creation of a new London artisan chocolate brand we started with a clean sheet of paper. We sat down with the clients and talked through their plans to create a major new brand and carefully developed our ideas through to completion.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / Shop & Interior Design / Signage / POS / Packaging / Website Design / Stationery.

Champagne & Fromage

Brand creation on behalf of a beautifully elegant premium foodie business which now has numerous outlets in central London. Bringing together all things champagne and cheese we created the brand for the first branch which opened opposite The Lyceum in London’s Covent Garden TheatreLand in 2011. We have worked with Stefano, Maude & Franck as the business has subsequently expanded out to sites in Southwark, Greenwich and Brixton… with more to come.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

National Youth Choirs Great Britain

We were honoured to be invited to rebrand the National Youth Choirs of Great Britain. We were brought in to articulate the brand proposition both in tone and visually. A challenging project but a great result. The brief outlined that the words Great Britain should subordinate to the main words in the name – National Youth Choirs. How to achieve this when the only option for such a long name is the use of an acronym… whilst also making a subtle nod to their musical raison d’être? The simple solution that we came up with involves using the ‘GB’ element to reference the time sequence annotation that you find on a musical stave.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / External Signage & Graphics / Literature / Advertising / Website Design / Clothing / Stationery / Promotional Items.

 

 

Fort Dunlop

Development of a graphic corporate identity system, logo design and subsequent implementation programme for the regeneration of an iconic West Midlands building on behalf of Urban Splash. The logo references both its heyday in the 20s and 30s as a major tyre production centre – and also the profile of the building itself, whilst industrial sized ‘super graphics’ integrate the wayfinding system into the architectural theme of the building itself.

Work Programme Undertaken Includes:  Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Super-Large Format Building Graphics & Iconic Sigane / Wayfaring Signage / Advertising / POS / Website Design / Stationery.

 

Misu

A full brand creation project starting with a ‘clean sheet of paper’ for this brand start-up selling pots of Tiramisu To-Go through selected high street retail chains and restaurants. Our work included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website etc.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Guides / Brand Implementation / POS / Packaging / Website Design / Advertising / Stationery.

Sheraton Law

Brand creation on behalf of a Clapham based estate agency. Full programme include brand definition, identity, tone and language plus implementation programme.

FindersKeepers

One of the projects that we are most often approached about is our root and branch rebrand of the multi Sunday Times award winning FindersKeepers. It has been a major success and has pretty much exceeding all the client’s hopes and expectations. In 2011 we were asked to formulate a plan that would reinforce and expand the market position of Oxfordshire’s largest independent property agency business as it fronted up to its national high street chain agency competitors. “Make us into a sharp instrument rather than a blunt tool” was the thrust of the brief from Dan Channer, the group’s marketing director.

In short, our solution uses colour strategically. We took ownership of vibrant hues and applied them to everything from property boards to agency shop fascias and vehicles to fully wrapped taxis. The result, according to commissioned post roll-out target audience research, was massively increased perceived critical mass – “FindersKeepers seems to be everywhere”. As mentioned, a particularly unusual and interesting aspect of the branding project was to use 5 different colour lettings boards in order to reflect its independent, young and fresh positioning. We were subsequently asked back to refresh the brand again in late 2015 when we made a series of significant but subtle changes that will keep the 9 office business at the forefront of the market.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Branch Interior Design / External Signage & Graphics / Lettings Boards / Literature / Advertising / Website Design / Vehicles / Stationery.

Made Without

Creation of a new brand on behalf of Classic Cuisine – one of the UK’s largest food service businesses supplying many high street restaurant and cafe chains. Working at a strategic level to launch their new healthy living range we recommended the creation of a stand alone brand. We developed the brand vision, values and positioning plus identity (including the M & W derived star logo device), language and tone and full implementation programme – including packaging, point of sale, advertising and website.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery / Signage / Clothing / Vehicles / Exhibition Stands / Sales Packs / Advertising.

NiteNite Budget Boutique Hotels

We defined and developed the brand for one of the first players within the new ‘budget boutique’ hotel sector. The hotel group is planning a roll-out of 30 sites across Europe over the coming years including London, Paris, Berlin, Barcelona & Milan. Our work started at the business planning stage and covered every aspect from brand definition, logo design, identity & brand language through to implementation across every aspect of their customer interaction everything from a coffee cup upwards to building signage.

White Oak

We were approached to create the brand proposition, identity and supporting collateral on behalf of WhiteOak a Mayfair based financial consultancy that works on an international basis with high net worth clients. We developed a simple, elegant and striking graphic solution that can be either impactful or subtle, depending upon the usage that it is required for.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / POS / Website Design / Stationery.

Spicy Affair

Creating the proposition for an exciting new restaurant brand. Our work started with a clean sheet and covered every aspect from brand definition and identity through to interiors and delivery / presentation of the food packaging.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interior Design / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

GreenBay Stores

Creation of the brand for a new vegan supermarket chain’s first store in Kensington. Our work included brand positioning, identity, language & tone plus a full implementation programme including all aspects of the design of the shop interior, signage, packaging and website.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Store Design / Store Signage & Graphics / Packaging & Bags / POS / Website Design / Stationery.

21 Ball, Park Lane

Branding of a charity ball at The Dorchester Hotel in London on behalf of Babes in Arms. We stepped in to help at the last minute and had 8 days from brief through to sign-off for production. This included pulling together the 40 page event programme plus other branded elements including table cards, photographer’s backdrop and website landing page. An eclectic identity style was developed that set up a versatile visual system to allow for content of various provenance – what we tend to refer to as ‘Freedom Within A Framework’.

Work Programme Undertaken Includes: Brand Identity & Guidelines / Brand Implementation / Event Interior Design / External Signage & Graphics / Literature / Advertising / Website Design / Stationery.

Dolphragon Films London

Brand creation for a London and Miami based independent film company. Work programme undertaken includes:  Brand Definition / Brand Positioning / Brand Identity  / Website  / Stationery.