Category Archives: MAIN WORK

Pilcro

We were brought in by Shoreditch based start up to rework their brand and identity system. Our solution with the logo was to bring in elements that reflect the pilcrow graphic device upon which the brand’s name is based. We then developed a consistent brand identity system that includes supporting iconography and devices, a powerful colour palette plus a clear style for composition of photography.

Breezblok

Brand creation for a shared office space business in central London. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / Website Design / Stationery.

Base/d

Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

GIELFI

Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

Plaank

Brand creation for an interiors business. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.

 

The Lux – Singapore

Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

Classic Lifestyle

Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

Burgista Bros

Brand creation and interior design on behalf of a new London gourmet burger chain. Our work included brand definition and creation – vision, values and tone; brand identity and guidelines; writing the ‘brand story’; followed by implementation – packaging, signage and online design. We were also responsible for the design of the interiors including layouts, finishes, furniture and fittings. In other words, this is a good example of brand creation from idea inception through to final delivery. The initial site launched in September 2015 with two more following in London’s West End – Baker Street & Piccadilly during 2016 – and more to come in 2017.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Restaurant Design / Signage / Uniforms / Advertising / Packaging (Bags, Cups, Burger Boxes Etc) POS / Website Design.

 

 

 

 

The brand creation hit-squad.

We’re a small team of ex international branding consultancy people. We work to the same standards as an international branding consultancy because we’re the same people. But because our overheads are lower it means that we’re able to pass that on. Which is good news for startups in particular who tend to have a wealth of vision and ideas when they’re just starting out but a limited budget.

We always say that we make our clients look like they’ve spent £100k when in fact they’ve only spent a fraction of that.

If you’re in the process of thinking about your brand and you’d like to know more please get in touch.

paul@zutalors.design

Wok’n’Box

Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

CARNABY BABY

Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

Super SMOO-V

Brand creation from a clean sheet on behalf of a smoothie company that makes natural smoothies from dates.

Our work included naming ideas, brand positioning, tone and identity, followed by an implementation programme that includes bottles and packaging, stationery, website, advertising and retail design.

Studeo

Brand creation for an international teaching app. Work programme undertaken includes: Brand Definition / Brand Positioning / Brand Identity / Brand Guides.

 

Champagne & Fromage

Brand creation on behalf of a beautifully elegant premium foodie business which now has numerous outlets in central London. Bringing together all things champagne and cheese we created the brand for the first branch which opened opposite The Lyceum in London’s Covent Garden TheatreLand in 2011. We have worked with Stefano, Maude & Franck as the business has subsequently expanded out to sites in Southwark, Greenwich and Brixton… with more to come.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

TALIALO

Brand creation for an Italian olive oil producer. Work programme undertaken includes:  Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language /  Packaging Design /  Website Design.

Sweet Cheesus

We started with a white sheet of paper when we created the brand for this artisanal foodie start-up selling mini cheesecakes. The clients approached us with 2 things: firstly the product and secondly the knowledge that they would need a compelling brand… but no idea how to go about it. We explained that in order to cut-through in the white-hot competition of London’s foodie sector that we would need to employ every element of a brand’s armoury – starting with the name, tone and language. And Sweet Cheesus was born! This is a great example of a client recognising what they didn’t know and then trusting us to get on with it. The result has been something of a major success and one of the projects that we are frequently commended for.

sweetcheesus.com

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.

Gazebo

Brand creation on behalf of a food business. Full programme include brand definition, identity, tone and language plus implementation programme.

Mediatel

Brand creation on behalf of a telecoms business. Full programme include brand definition, identity, tone and language plus implementation programme.

Comptoir+Cuisine

Brand creation on behalf of a foodie business. Full programme include brand definition, identity, tone and language plus implementation programme.