Brand creation for an Italian olive oil producer. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language / Packaging Design / Website Design.
Category Archives: MAIN WORK
Plaank
Brand creation for an interiors business. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.
Sweet Cheesus
We started with a white sheet of paper when we created the brand for this artisanal foodie start-up selling mini cheesecakes. The clients approached us with 2 things: firstly the product and secondly the knowledge that they would need a compelling brand… but no idea how to go about it. We explained that in order to cut-through in the white-hot competition of London’s foodie sector that we would need to employ every element of a brand’s armoury – starting with the name, tone and language. And Sweet Cheesus was born! This is a great example of a client recognising what they didn’t know and then trusting us to get on with it. The result has been something of a major success and one of the projects that we are frequently commended for.
sweetcheesus.com
Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.
Gazebo
Brand creation on behalf of a food business. Full programme include brand definition, identity, tone and language plus implementation programme.
Mediatel
Brand creation on behalf of a telecoms business. Full programme include brand definition, identity, tone and language plus implementation programme.
Cloud Rede
Brand creation on behalf of a software application business. Full programme include brand definition, identity, tone and language plus implementation programme.
Comptoir+Cuisine
Brand creation on behalf of a foodie business. Full programme include brand definition, identity, tone and language plus implementation programme.
GforJoy
Brand creation for an Italian wine producer. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language / Packaging Design / Website Design.
Quadra Pizza
Brand creation for a Chelsea based pizza business. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language / Establishing the overall design direction for Packaging / Restaurant Design / Point Of Sale / Website / Menus etc.
BB Milan
Brand creation for a Milan based luxury goods business. Work programme undertaken includes: Brand Definition / Brand Positioning / Brand Identity / Establishing the overall design direction for Packaging / Point Of Sale / Website / Stationery.
Bubbles T
Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.
Alpa
Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.
Zonal
Brand creation on behalf of Europe’s largest hospitality technology solutions provider. Full programme include brand definition, identity, tone and language plus implementation programme.
Cotswold Brew Co
A really nice project working with a great client team who really were an embodiment of their brand – Living The Brand! We were asked to conduct a full rebrand for this established beer brand. The main objective being to reposition the beer to attract new, urban, youth, drinkers (hipster Hoxton types) without alienating their core established customers (Cotswold country pub types). This brand re-creation project included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website, vehicles, buildings etc. The most tangible aspect of the branding work being the redesign of the bottles using an innovative production technique.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Bottle & Packaging Design / External Signage & Graphics / Advertising / POS / Website Design / Vehicles / Clothing / Stationery.
Bagboard
Brand creation for a new central London tech start-up that uses bags and packaging as an advertising medium… hence the name.
Our work included creating the overall brand and identity.
Apiway
Brand creation on behalf of an application Programming Interface (API) business. Full programme include brand definition, identity, tone and language plus implementation programme.
Burn It
Brand creation on behalf of a Blackheath based gym business. Full programme include brand definition, identity, tone and language plus implementation programme.
SLAB & TIPPLE
For the creation of a new London artisan chocolate brand we started with a clean sheet of paper. We sat down with the clients and talked through their plans to create a major new brand and carefully developed our ideas through to completion.
Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / Shop & Interior Design / Signage / POS / Packaging / Website Design / Stationery.
National Youth Choirs Great Britain
We were honoured to be invited to rebrand the National Youth Choirs of Great Britain. We were brought in to articulate the brand proposition both in tone and visually. A challenging project but a great result. The brief outlined that the words Great Britain should subordinate to the main words in the name – National Youth Choirs. How to achieve this when the only option for such a long name is the use of an acronym… whilst also making a subtle nod to their musical raison d’être? The simple solution that we came up with involves using the ‘GB’ element to reference the time sequence annotation that you find on a musical stave.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / External Signage & Graphics / Literature / Advertising / Website Design / Clothing / Stationery / Promotional Items.
Fort Dunlop
Development of a graphic corporate identity system, logo design and subsequent implementation programme for the regeneration of an iconic West Midlands building on behalf of Urban Splash. The logo references both its heyday in the 20s and 30s as a major tyre production centre – and also the profile of the building itself, whilst industrial sized ‘super graphics’ integrate the wayfinding system into the architectural theme of the building itself.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Super-Large Format Building Graphics & Iconic Sigane / Wayfaring Signage / Advertising / POS / Website Design / Stationery.
