Category Archives: MAIN WORK

Plaank

Brand creation for an interiors business. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.

 

Gazebo

Brand creation on behalf of a food business. Full programme include brand definition, identity, tone and language plus implementation programme.

Mediatel

Brand creation on behalf of a telecoms business. Full programme include brand definition, identity, tone and language plus implementation programme.

Cloud Rede

Brand creation on behalf of a software application business. Full programme include brand definition, identity, tone and language plus implementation programme.

Sweet Cheesus

We started with a white sheet of paper when we created the brand for this artisanal foodie start-up selling mini cheesecakes. The clients approached us with 2 things: firstly the product and secondly the knowledge that they would need a compelling brand… but no idea how to go about it. We explained that in order to cut-through in the white-hot competition of London’s foodie sector that we would need to employ every element of a brand’s armoury – starting with the name, tone and language. And Sweet Cheesus was born! This is a great example of a client recognising what they didn’t know and then trusting us to get on with it. The result has been something of a major success and one of the projects that we are frequently commended for.

sweetcheesus.com

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.

Burgista Bros

Brand creation and interior design on behalf of a new London gourmet burger chain. Our work included brand definition and creation – vision, values and tone; brand identity and guidelines; writing the ‘brand story’; followed by implementation – packaging, signage and online design. We were also responsible for the design of the interiors including layouts, finishes, furniture and fittings. In other words, this is a good example of brand creation from idea inception through to final delivery. The initial site launched in September 2015 with two more following in London’s West End – Baker Street & Piccadilly during 2016 – and more to come in 2017.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Restaurant Design / Signage / Uniforms / Advertising / Packaging (Bags, Cups, Burger Boxes Etc) POS / Website Design.

 

Zonal

Brand creation on behalf of Europe’s largest hospitality technology solutions provider. Full programme include brand definition, identity, tone and language plus implementation programme.

Pilcro

We were brought in by Shoreditch based start up to rework their brand and identity system. Our solution with the logo was to bring in elements that reflect the pilcrow graphic device upon which the brand’s name is based. We then developed a consistent brand identity system that includes supporting iconography and devices, a powerful colour palette plus a clear style for composition of photography.

Bagboard

Brand creation for a new central London tech start-up that uses bags and packaging as an advertising medium… hence the name.

Our work included creating the overall brand and identity.

Super SMOO-V

Brand creation from a clean sheet on behalf of a smoothie company that makes natural smoothies from dates.

Our work included naming ideas, brand positioning, tone and identity, followed by an implementation programme that includes bottles and packaging, stationery, website, advertising and retail design.

 

Apiway

Brand creation on behalf of an application Programming Interface (API) business. Full programme include brand definition, identity, tone and language plus implementation programme.

 

Burn It

Brand creation on behalf of a Blackheath based gym business. Full programme include brand definition, identity, tone and language plus implementation programme.

 

SLAB & TIPPLE

For the creation of a new London artisan chocolate brand we started with a clean sheet of paper. We sat down with the clients and talked through their plans to create a major new brand and carefully developed our ideas through to completion.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / Shop & Interior Design / Signage / POS / Packaging / Website Design / Stationery.

Comptoir+Cuisine

Brand creation on behalf of a foodie business. Full programme include brand definition, identity, tone and language plus implementation programme.

National Youth Choirs Great Britain

We were honoured to be invited to rebrand the National Youth Choirs of Great Britain. We were brought in to articulate the brand proposition both in tone and visually. A challenging project but a great result. The brief outlined that the words Great Britain should subordinate to the main words in the name – National Youth Choirs. How to achieve this when the only option for such a long name is the use of an acronym… whilst also making a subtle nod to their musical raison d’être? The simple solution that we came up with involves using the ‘GB’ element to reference the time sequence annotation that you find on a musical stave.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / External Signage & Graphics / Literature / Advertising / Website Design / Clothing / Stationery / Promotional Items.

 

 

Fort Dunlop

Development of a graphic corporate identity system, logo design and subsequent implementation programme for the regeneration of an iconic West Midlands building on behalf of Urban Splash. The logo references both its heyday in the 20s and 30s as a major tyre production centre – and also the profile of the building itself, whilst industrial sized ‘super graphics’ integrate the wayfinding system into the architectural theme of the building itself.

Work Programme Undertaken Includes:  Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Super-Large Format Building Graphics & Iconic Sigane / Wayfaring Signage / Advertising / POS / Website Design / Stationery.

 

Champagne & Fromage

Brand creation on behalf of a beautifully elegant premium foodie business which now has numerous outlets in central London. Bringing together all things champagne and cheese we created the brand for the first branch which opened opposite The Lyceum in London’s Covent Garden TheatreLand in 2011. We have worked with Stefano, Maude & Franck as the business has subsequently expanded out to sites in Southwark, Greenwich and Brixton… with more to come.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

Misu

A full brand creation project starting with a ‘clean sheet of paper’ for this brand start-up selling pots of Tiramisu To-Go through selected high street retail chains and restaurants. Our work included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website etc.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Guides / Brand Implementation / POS / Packaging / Website Design / Advertising / Stationery.

Sheraton Law

Brand creation on behalf of a Clapham based estate agency. Full programme include brand definition, identity, tone and language plus implementation programme.

FindersKeepers

One of the projects that we are most often approached about is our root and branch rebrand of the multi Sunday Times award winning FindersKeepers. It has been a major success and has pretty much exceeding all the client’s hopes and expectations. In 2011 we were asked to formulate a plan that would reinforce and expand the market position of Oxfordshire’s largest independent property agency business as it fronted up to its national high street chain agency competitors. “Make us into a sharp instrument rather than a blunt tool” was the thrust of the brief from Dan Channer, the group’s marketing director.

In short, our solution uses colour strategically. We took ownership of vibrant hues and applied them to everything from property boards to agency shop fascias and vehicles to fully wrapped taxis. The result, according to commissioned post roll-out target audience research, was massively increased perceived critical mass – “FindersKeepers seems to be everywhere”. As mentioned, a particularly unusual and interesting aspect of the branding project was to use 5 different colour lettings boards in order to reflect its independent, young and fresh positioning. We were subsequently asked back to refresh the brand again in late 2015 when we made a series of significant but subtle changes that will keep the 9 office business at the forefront of the market.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Branch Interior Design / External Signage & Graphics / Lettings Boards / Literature / Advertising / Website Design / Vehicles / Stationery.