Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.
Category Archives: FOODIE
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Super SMOO-V
Brand creation from a clean sheet on behalf of a smoothie company that makes natural smoothies from dates.
Our work included naming ideas, brand positioning, tone and identity, followed by an implementation programme that includes bottles and packaging, stationery, website, advertising and retail design.
Champagne & Fromage
Brand creation on behalf of a beautifully elegant premium foodie business which now has numerous outlets in central London. Bringing together all things champagne and cheese we created the brand for the first branch which opened opposite The Lyceum in London’s Covent Garden TheatreLand in 2011. We have worked with Stefano, Maude & Franck as the business has subsequently expanded out to sites in Southwark, Greenwich and Brixton… with more to come.
Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.
TALIALO
Brand creation for an Italian olive oil producer. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language / Packaging Design / Website Design.
Sweet Cheesus
We started with a white sheet of paper when we created the brand for this artisanal foodie start-up selling mini cheesecakes. The clients approached us with 2 things: firstly the product and secondly the knowledge that they would need a compelling brand… but no idea how to go about it. We explained that in order to cut-through in the white-hot competition of London’s foodie sector that we would need to employ every element of a brand’s armoury – starting with the name, tone and language. And Sweet Cheesus was born! This is a great example of a client recognising what they didn’t know and then trusting us to get on with it. The result has been something of a major success and one of the projects that we are frequently commended for.
sweetcheesus.com
Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.
Gazebo
Brand creation on behalf of a food business. Full programme include brand definition, identity, tone and language plus implementation programme.
Comptoir+Cuisine
Brand creation on behalf of a foodie business. Full programme include brand definition, identity, tone and language plus implementation programme.
GforJoy
Brand creation for an Italian wine producer. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language / Packaging Design / Website Design.
Quadra Pizza
Brand creation for a Chelsea based pizza business. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language / Establishing the overall design direction for Packaging / Restaurant Design / Point Of Sale / Website / Menus etc.
Bubbles T
Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.
Alpa
Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.
Cotswold Brew Co
A really nice project working with a great client team who really were an embodiment of their brand – Living The Brand! We were asked to conduct a full rebrand for this established beer brand. The main objective being to reposition the beer to attract new, urban, youth, drinkers (hipster Hoxton types) without alienating their core established customers (Cotswold country pub types). This brand re-creation project included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website, vehicles, buildings etc. The most tangible aspect of the branding work being the redesign of the bottles using an innovative production technique.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Bottle & Packaging Design / External Signage & Graphics / Advertising / POS / Website Design / Vehicles / Clothing / Stationery.
SLAB & TIPPLE
For the creation of a new London artisan chocolate brand we started with a clean sheet of paper. We sat down with the clients and talked through their plans to create a major new brand and carefully developed our ideas through to completion.
Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / Shop & Interior Design / Signage / POS / Packaging / Website Design / Stationery.
Misu
A full brand creation project starting with a ‘clean sheet of paper’ for this brand start-up selling pots of Tiramisu To-Go through selected high street retail chains and restaurants. Our work included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website etc.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Guides / Brand Implementation / POS / Packaging / Website Design / Advertising / Stationery.
Made Without
Creation of a new brand on behalf of Classic Cuisine – one of the UK’s largest food service businesses supplying many high street restaurant and cafe chains. Working at a strategic level to launch their new healthy living range we recommended the creation of a stand alone brand. We developed the brand vision, values and positioning plus identity (including the M & W derived star logo device), language and tone and full implementation programme – including packaging, point of sale, advertising and website.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery / Signage / Clothing / Vehicles / Exhibition Stands / Sales Packs / Advertising.
Spicy Affair
Creating the proposition for an exciting new restaurant brand. Our work started with a clean sheet and covered every aspect from brand definition and identity through to interiors and delivery / presentation of the food packaging.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interior Design / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.
GreenBay Stores
Creation of the brand for a new vegan supermarket chain’s first store in Kensington. Our work included brand positioning, identity, language & tone plus a full implementation programme including all aspects of the design of the shop interior, signage, packaging and website.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Store Design / Store Signage & Graphics / Packaging & Bags / POS / Website Design / Stationery.
Bread & Butter
Another foodie brand creation project, creating the brand identity and interior for Bread & Butter Eatery in Leamington Spa. This was a relatively low budget project but very rewarding in the sense that the brief from the client was very much along the lines of “you are the expert not me, so I’ll give you full creative freedom…’.
The old shop interior was stripped out back to bare brick in what I call a ‘scorched earth policy’. I selected a combination of natural timber, exposed brick, feather edged boarding and metro tiles complemented by oversized cowbell and exposed filament jamjar lights. I also installed all of the bric-a-brac and emptied three sacks of dried Autumn leaves over the floor to complete the look.
Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interior Design / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.
FastaPasta
Brand identity and implementation programme for an artisanal business launching its new hot pasta-to-go offer. The implementation programme included shop exteriors and interiors, food packaging, in store franchise layouts, clothing and website.
