Category Archives: FOODIE

Bread & Butter

Another foodie brand creation project, creating the brand identity and interior for Bread & Butter Eatery in Leamington Spa. This was a relatively low budget project but very rewarding in the sense that the brief from the client was very much along the lines of “you are the expert not me, so I’ll give you full creative freedom…’.

The old shop interior was stripped out back to bare brick in what I call a ‘scorched earth policy’. I selected a combination of natural timber, exposed brick, feather edged boarding and metro tiles complemented by oversized cowbell and exposed filament jamjar lights. I also installed all of the bric-a-brac and emptied three sacks of dried Autumn leaves over the floor to complete the look.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interior Design / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.


Brand identity and implementation programme for an artisanal business launching its new hot pasta-to-go offer. The implementation programme included shop exteriors and interiors, food packaging, in store franchise layouts, clothing and website.

Taylors, Oxford

Development of a brand for Oxford’s oldest and largest cafe and deli chain. We advised on a naming and identity strategy that references the rich heritage and beauty of the city that surrounds its chain of nine outlets. We also defined vision and values in order to help its large workforce bring the brand to life.

The implementation programme includes every aspect of communications from logo design, shop fascias and interiors, through to food packaging and clothing and its online presence.

Dolphragon Films London

Brand creation for a London and Miami based independent film company. Work programme undertaken includes:  Brand Definition / Brand Positioning / Brand Identity  / Website  / Stationery.