BRAND IDENTITY DESIGN CONSULTANTS SPECIALISING IN WORKING WITH ARTISANAL BRANDS, ENTREPRENEURS & BUSINESS START-UPS ON BRAND CREATION, EXTENSIVE ON & OFFLINE IMPLEMENTATION PROGRAMMES, INTERIORS & RETAIL DESIGN
“THE GO-TO PEOPLE IF YOU WANT A BRAND CREATED... ON A SENSIBLE BUDGET.”
Brand creation and interior design on behalf of a new London gourmet burger chain. Our work included brand definition and creation – vision, values and tone; brand identity and guidelines; writing the ‘brand story’; followed by implementation – packaging, signage and online design. We were also responsible for the design of the interiors including layouts, finishes, furniture and fittings. In other words, this is a good example of brand creation from idea inception through to final delivery. The initial site launched in September 2015 with two more following in London’s West End – Baker Street & Piccadilly during 2016 – and more to come in 2017.
Brand creation on behalf of one of the founders of Franco Manca for their London sourdough bakery. Work programme undertaken includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language / Packaging Design / Website Design.
Brand creation from a clean sheet on behalf of a smoothie company that makes natural smoothies from dates.
Our work included naming ideas, brand positioning, tone and identity, followed by an implementation programme that includes bottles and packaging, stationery, website, advertising and retail design.
Brand creation on behalf of a beautifully elegant premium foodie business which now has numerous outlets in central London. Bringing together all things champagne and cheese we created the brand for the first branch which opened opposite The Lyceum in London’s Covent Garden TheatreLand in 2011. We have worked with Stefano, Maude & Franck as the business has subsequently expanded out to sites in Southwark, Greenwich and Brixton… with more to come.
We started with a white sheet of paper when we created the brand for this artisanal foodie start-up selling mini cheesecakes. The clients approached us with 2 things: firstly the product and secondly the knowledge that they would need a compelling brand… but no idea how to go about it. We explained that in order to cut-through in the white-hot competition of London’s foodie sector that we would need to employ every element of a brand’s armoury – starting with the name, tone and language. And Sweet Cheesus was born! This is a great example of a client recognising what they didn’t know and then trusting us to get on with it. The result has been something of a major success and one of the projects that we are frequently commended for.