Category Archives: FOODIE

Gazebo

Brand creation on behalf of a food business. Full programme include brand definition, identity, tone and language plus implementation programme.

Sweet Cheesus

We started with a white sheet of paper when we created the brand for this artisanal foodie start-up selling mini cheesecakes. The clients approached us with 2 things: firstly the product and secondly the knowledge that they would need a compelling brand… but no idea how to go about it. We explained that in order to cut-through in the white-hot competition of London’s foodie sector that we would need to employ every element of a brand’s armoury – starting with the name, tone and language. And Sweet Cheesus was born! This is a great example of a client recognising what they didn’t know and then trusting us to get on with it. The result has been something of a major success and one of the projects that we are frequently commended for.

sweetcheesus.com

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.

Burgista Bros

Brand creation and interior design on behalf of a new London gourmet burger chain. Our work included brand definition and creation – vision, values and tone; brand identity and guidelines; writing the ‘brand story’; followed by implementation – packaging, signage and online design. We were also responsible for the design of the interiors including layouts, finishes, furniture and fittings. In other words, this is a good example of brand creation from idea inception through to final delivery. The initial site launched in September 2015 with two more following in London’s West End – Baker Street & Piccadilly during 2016 – and more to come in 2017.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Restaurant Design / Signage / Uniforms / Advertising / Packaging (Bags, Cups, Burger Boxes Etc) POS / Website Design.

 

Super SMOO-V

Brand creation from a clean sheet on behalf of a smoothie company that makes natural smoothies from dates.

Our work included naming ideas, brand positioning, tone and identity, followed by an implementation programme that includes bottles and packaging, stationery, website, advertising and retail design.

 

SLAB & TIPPLE

For the creation of a new London artisan chocolate brand we started with a clean sheet of paper. We sat down with the clients and talked through their plans to create a major new brand and carefully developed our ideas through to completion.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / Shop & Interior Design / Signage / POS / Packaging / Website Design / Stationery.

Comptoir+Cuisine

Brand creation on behalf of a foodie business. Full programme include brand definition, identity, tone and language plus implementation programme.

Champagne & Fromage

Brand creation on behalf of a beautifully elegant premium foodie business which now has numerous outlets in central London. Bringing together all things champagne and cheese we created the brand for the first branch which opened opposite The Lyceum in London’s Covent Garden TheatreLand in 2011. We have worked with Stefano, Maude & Franck as the business has subsequently expanded out to sites in Southwark, Greenwich and Brixton… with more to come.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

Misu

A full brand creation project starting with a ‘clean sheet of paper’ for this brand start-up selling pots of Tiramisu To-Go through selected high street retail chains and restaurants. Our work included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website etc.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Guides / Brand Implementation / POS / Packaging / Website Design / Advertising / Stationery.

Cotswold Brew Co

A really nice project working with a great client team who really were an embodiment of their brand – Living The Brand! We were asked to conduct a full rebrand for this established beer brand. The main objective being to reposition the beer to attract new, urban, youth, drinkers (hipster Hoxton types) without alienating their core established customers (Cotswold country pub types). This brand re-creation project included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website, vehicles, buildings etc. The most tangible aspect of the branding work being the redesign of the bottles using an innovative production technique.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Bottle & Packaging Design / External Signage & Graphics / Advertising / POS / Website Design / Vehicles / Clothing / Stationery.

 

Made Without

Creation of a new brand on behalf of Classic Cuisine – one of the UK’s largest food service businesses supplying many high street restaurant and cafe chains. Working at a strategic level to launch their new healthy living range we recommended the creation of a stand alone brand. We developed the brand vision, values and positioning plus identity (including the M & W derived star logo device), language and tone and full implementation programme – including packaging, point of sale, advertising and website.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery / Signage / Clothing / Vehicles / Exhibition Stands / Sales Packs / Advertising.

Spicy Affair

Creating the proposition for an exciting new restaurant brand. Our work started with a clean sheet and covered every aspect from brand definition and identity through to interiors and delivery / presentation of the food packaging.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interior Design / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

GreenBay Stores

Creation of the brand for a new vegan supermarket chain’s first store in Kensington. Our work included brand positioning, identity, language & tone plus a full implementation programme including all aspects of the design of the shop interior, signage, packaging and website.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Store Design / Store Signage & Graphics / Packaging & Bags / POS / Website Design / Stationery.

Bread & Butter

Another foodie brand creation project, creating the brand identity and interior for Bread & Butter Eatery in Leamington Spa. This was a relatively low budget project but very rewarding in the sense that the brief from the client was very much along the lines of “you are the expert not me, so I’ll give you full creative freedom…’.

The old shop interior was stripped out back to bare brick in what I call a ‘scorched earth policy’. I selected a combination of natural timber, exposed brick, feather edged boarding and metro tiles complemented by oversized cowbell and exposed filament jamjar lights. I also installed all of the bric-a-brac and emptied three sacks of dried Autumn leaves over the floor to complete the look.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interior Design / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

Whale Ale, Cotswolds

We were approached to create the entire brand proposition for a company to be called Whale Ale and targeting the university market – logo, supporting identity, style of photography, brand tone-of-voice and language. Roll-out includes bottles, pump clips, website, vehicles, clothing, signage, stationery and clothing.

FastaPasta

Brand identity and implementation programme for an artisanal business launching its new hot pasta-to-go offer. The implementation programme included shop exteriors and interiors, food packaging, in store franchise layouts, clothing and website.

Taylors, Oxford

Development of a brand for Oxford’s oldest and largest cafe and deli chain. We advised on a naming and identity strategy that references the rich heritage and beauty of the city that surrounds its chain of nine outlets. We also defined vision and values in order to help its large workforce bring the brand to life.

The implementation programme includes every aspect of communications from logo design, shop fascias and interiors, through to food packaging and clothing and its online presence.

Rasoi

Identity and implementation programme for a small restaurant and take-away chain. Applied to packaging, signage, interiors, uniforms, advertising, vehicles, website and printed items.

Stampede

Following the old adage that “two’s a conflict, three’s a specialism” we’ve created the brand proposition for Stampede – a new gourmet ribs, wings and burgers brand that will be opening a number of central London outlets tis year. Our work includes the brand identity including a number of logo iterations and a full brand implementation programme.

meattheneed.com