Brand Creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity / Restaurant Design / Packaging Design + Formalisation Into Brand Style Guides.
Overview.
HSAT is a world leading player in the field of crop production forecasting. It employs advanced data gathering to map, understand and predict crop yields and patterns on a global real-time basis.
The intelligence that it provides allow its clients to make informed decisions that impact both the way that the world feeds itself and commercial markets.
The business trades as HSAT as the parent company with sub-brands: Crop Manager, CropGPT and Crop GPT+ – its AI solution based on weather and satellite data.
The Challenge.
The business had developed a number of offers over a period of time and had arrived at a point where it had a number of disparate assets but not a coherent way to present them. It was struggling to cut through to its target audiences’s decision makers. It needed to articulate a clear proposition for its products and clarity of purpose that its
stakeholders could easily understand.
The Solution.
We defined a clear brand architecture and naming convention, establishing a system for how they fit together under the parent brand offer. We then created a new brand identity and defined its tone-of-voice prior to developing style sheets for implementation across both on and offline
colllateral.
The Results.
The new brand proposition is easier to activate and communicate for staff, more coherent for customer decision makers, suppliers & media, and enjoys far greater overall impact within its marketplace.
It has instant brand recall within the sector and is usually one of the top 3 of go-to companies for crop forecasting upon customer recall.
hsat.ai
