Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

Brand creation: Brand Definition / Brand Positioning / Brand Tone & Language / Brand Identity: Logotype Wordmark, Graphic Icon, Definition Of Photo Image Style, Typography, Supporting Iconography + Formalisation Into Brand Style Guides.

We were brought in by Shoreditch based start up to rework their brand and identity system. Our solution with the logo was to bring in elements that reflect the pilcrow graphic device upon which the brand’s name is based. We then developed a consistent brand identity system that includes supporting iconography and devices, a powerful colour palette plus a clear style for composition of photography.

Brand creation for an international teaching app. Work programme undertaken includes: Brand Definition / Brand Positioning / Brand Identity / Brand Guides.

Brand creation on behalf of a telecoms business. Full programme include brand definition, identity, tone and language plus implementation programme.

Brand creation on behalf of a software application business. Full programme include brand definition, identity, tone and language plus implementation programme.

Brand creation on behalf of Europe’s largest hospitality technology solutions provider. Full programme include brand definition, identity, tone and language plus implementation programme.

Brand creation for a new central London tech start-up that uses bags and packaging as an advertising medium… hence the name.

Our work included creating the overall brand and identity.

Brand creation on behalf of an application Programming Interface (API) business. Full programme include brand definition, identity, tone and language plus implementation programme.

Brand creation on behalf of a Blackheath based gym business. Full programme include brand definition, identity, tone and language plus implementation programme.

We were honoured to be invited to rebrand the National Youth Choirs of Great Britain. We were brought in to articulate the brand proposition both in tone and visually. A challenging project but a great result. The brief outlined that the words Great Britain should subordinate to the main words in the name – National Youth Choirs. How to achieve this when the only option for such a long name is the use of an acronym… whilst also making a subtle nod to their musical raison d’être? The simple solution that we came up with involves using the ‘GB’ element to reference the time sequence annotation that you find on a musical stave.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / External Signage & Graphics / Literature / Advertising / Website Design / Clothing / Stationery / Promotional Items.

Development of a graphic corporate identity system, logo design and subsequent implementation programme for the regeneration of an iconic West Midlands building on behalf of Urban Splash. The logo references both its heyday in the 20s and 30s as a major tyre production centre – and also the profile of the building itself, whilst industrial sized ‘super graphics’ integrate the wayfinding system into the architectural theme of the building itself.

Work Programme Undertaken Includes:  Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Super-Large Format Building Graphics & Iconic Sigane / Wayfaring Signage / Advertising / POS / Website Design / Stationery.

Brand creation on behalf of a Clapham based estate agency. Full programme include brand definition, identity, tone and language plus implementation programme.

We were approached to create the brand proposition, identity and supporting collateral on behalf of WhiteOak a Mayfair based financial consultancy that works on an international basis with high net worth clients. We developed a simple, elegant and striking graphic solution that can be either impactful or subtle, depending upon the usage that it is required for.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / POS / Website Design / Stationery.

Branding of a charity ball at The Dorchester Hotel in London on behalf of Babes in Arms. We stepped in to help at the last minute and had 8 days from brief through to sign-off for production. This included pulling together the 40 page event programme plus other branded elements including table cards, photographer’s backdrop and website landing page. An eclectic identity style was developed that set up a versatile visual system to allow for content of various provenance – what we tend to refer to as ‘Freedom Within A Framework’.

Work Programme Undertaken Includes: Brand Identity & Guidelines / Brand Implementation / Event Interior Design / External Signage & Graphics / Literature / Advertising / Website Design / Stationery.