We started with a white sheet of paper when we created the brand for this artisanal foodie start-up selling mini cheesecakes. The clients approached us with 2 things: firstly the product and secondly the knowledge that they would need a compelling brand… but no idea how to go about it. We explained that in order to cut-through in the white-hot competition of London’s foodie sector that we would need to employ every element of a brand’s armoury – starting with the name, tone and language. And Sweet Cheesus was born! This is a great example of a client recognising what they didn’t know and then trusting us to get on with it. The result has been something of a major success and one of the projects that we are frequently commended for.

sweetcheesus.com

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery.

Brand creation on behalf of a food business. Full programme include brand definition, identity, tone and language plus implementation programme.

Brand creation on behalf of a foodie business. Full programme include brand definition, identity, tone and language plus implementation programme.

Brand creation for an Italian wine producer. Work programme undertaken includes:  Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language /  Packaging Design /  Website Design.

Brand creation for a Chelsea based pizza business. Work programme undertaken includes:  Brand Naming / Brand Definition / Brand Positioning / Brand Identity / Brand Tone & Language / Establishing the overall design direction for Packaging / Restaurant Design / Point Of Sale / Website  / Menus etc.