Monthly Archives: January 2017

Comptoir+Cuisine

Brand creation on behalf of a foodie business. Full programme include brand definition, identity, tone and language plus implementation programme.

West One, Marylebone W1

Brand redevelopment and interior design on behalf of a premium beauty salon located on Chiltern Street in Marylebone. Our work covers creating a new, integrated, visual identity system that was then implemented across packaging, printed items, staff uniforms and online. The second part of the project covered redesigning the two storey interior. We used metro tiles which are normally associated with a foodie offer to give the salon a more unusual edge and we then offset this with gorgeous, warm Edison bulb lighting and a muted tonal paint scheme. All very relaxing after a hard lunch session across the road at The Chiltern Firehouse.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

National Youth Choirs Great Britain

We were honoured to be invited to rebrand the National Youth Choirs of Great Britain. We were brought in to articulate the brand proposition both in tone and visually. A challenging project but a great result. The brief outlined that the words Great Britain should subordinate to the main words in the name – National Youth Choirs. How to achieve this when the only option for such a long name is the use of an acronym… whilst also making a subtle nod to their musical raison d’être? The simple solution that we came up with involves using the ‘GB’ element to reference the time sequence annotation that you find on a musical stave.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / External Signage & Graphics / Literature / Advertising / Website Design / Clothing / Stationery / Promotional Items.

 

 

Fort Dunlop

Development of a graphic corporate identity system, logo design and subsequent implementation programme for the regeneration of an iconic West Midlands building on behalf of Urban Splash. The logo references both its heyday in the 20s and 30s as a major tyre production centre – and also the profile of the building itself, whilst industrial sized ‘super graphics’ integrate the wayfinding system into the architectural theme of the building itself.

Work Programme Undertaken Includes:  Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Super-Large Format Building Graphics & Iconic Sigane / Wayfaring Signage / Advertising / POS / Website Design / Stationery.

 

Champagne & Fromage

Brand creation on behalf of a beautifully elegant premium foodie business which now has numerous outlets in central London. Bringing together all things champagne and cheese we created the brand for the first branch which opened opposite The Lyceum in London’s Covent Garden TheatreLand in 2011. We have worked with Stefano, Maude & Franck as the business has subsequently expanded out to sites in Southwark, Greenwich and Brixton… with more to come.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interiors / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

Misu

A full brand creation project starting with a ‘clean sheet of paper’ for this brand start-up selling pots of Tiramisu To-Go through selected high street retail chains and restaurants. Our work included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website etc.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Guides / Brand Implementation / POS / Packaging / Website Design / Advertising / Stationery.

Sargeants, Ealing

Brand creation on behalf of a new Ealing based premium estate agency. The programme included brand definition including tone-of-voice and brand identity followed by design of the retail space, brochure, website, sales and lettings boards, sales particulars, property guide ad, stationery, mailers etc.

Sheraton Law

Brand creation on behalf of a Clapham based estate agency. Full programme include brand definition, identity, tone and language plus implementation programme.

FindersKeepers

One of the projects that we are most often approached about is our root and branch rebrand of the multi Sunday Times award winning FindersKeepers. It has been a major success and has pretty much exceeding all the client’s hopes and expectations. In 2011 we were asked to formulate a plan that would reinforce and expand the market position of Oxfordshire’s largest independent property agency business as it fronted up to its national high street chain agency competitors. “Make us into a sharp instrument rather than a blunt tool” was the thrust of the brief from Dan Channer, the group’s marketing director.

In short, our solution uses colour strategically. We took ownership of vibrant hues and applied them to everything from property boards to agency shop fascias and vehicles to fully wrapped taxis. The result, according to commissioned post roll-out target audience research, was massively increased perceived critical mass – “FindersKeepers seems to be everywhere”. As mentioned, a particularly unusual and interesting aspect of the branding project was to use 5 different colour lettings boards in order to reflect its independent, young and fresh positioning. We were subsequently asked back to refresh the brand again in late 2015 when we made a series of significant but subtle changes that will keep the 9 office business at the forefront of the market.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Branch Interior Design / External Signage & Graphics / Lettings Boards / Literature / Advertising / Website Design / Vehicles / Stationery.

Cotswold Brew Co

A really nice project working with a great client team who really were an embodiment of their brand – Living The Brand! We were asked to conduct a full rebrand for this established beer brand. The main objective being to reposition the beer to attract new, urban, youth, drinkers (hipster Hoxton types) without alienating their core established customers (Cotswold country pub types). This brand re-creation project included brand definition and positioning, identity, tone and language plus a full implementation programme – packaging, point-of-sale, advertising, website, vehicles, buildings etc. The most tangible aspect of the branding work being the redesign of the bottles using an innovative production technique.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Bottle & Packaging Design / External Signage & Graphics / Advertising / POS / Website Design / Vehicles / Clothing / Stationery.

 

Made Without

Creation of a new brand on behalf of Classic Cuisine – one of the UK’s largest food service businesses supplying many high street restaurant and cafe chains. Working at a strategic level to launch their new healthy living range we recommended the creation of a stand alone brand. We developed the brand vision, values and positioning plus identity (including the M & W derived star logo device), language and tone and full implementation programme – including packaging, point of sale, advertising and website.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity / Brand Implementation / POS / Packaging / Website Design / Stationery / Signage / Clothing / Vehicles / Exhibition Stands / Sales Packs / Advertising.

Bloc Boutique Hotels

Brand definition, identity and full implementation programme for what is expected to be a major new hotel chain in Central Europe. The scope of works included design of exterior and internal signage and wayfairing strategy, literature, stationery, advertising and clothing, plus website (design).

 

NiteNite Budget Boutique Hotels

We defined and developed the brand for one of the first players within the new ‘budget boutique’ hotel sector. The hotel group is planning a roll-out of 30 sites across Europe over the coming years including London, Paris, Berlin, Barcelona & Milan. Our work started at the business planning stage and covered every aspect from brand definition, logo design, identity & brand language through to implementation across every aspect of their customer interaction everything from a coffee cup upwards to building signage.

PASTA BOLOGNA

Beautiful and subtle food branding. This modern take on fresh pasta-to-go shows how simple branding can be very effective and complementary to a simple product.

 

White Oak

We were approached to create the brand proposition, identity and supporting collateral on behalf of WhiteOak a Mayfair based financial consultancy that works on an international basis with high net worth clients. We developed a simple, elegant and striking graphic solution that can be either impactful or subtle, depending upon the usage that it is required for.

Work Programme Undertaken Includes: Brand Naming / Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / POS / Website Design / Stationery.

Softweb

Brand creation on behalf of a leading national resorting business. We undertook a root and branch brand programme including brand definition, positioning, identity, language and tone plus a full implementation programme.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / POS / Website Design / Stationery.

Spicy Affair

Creating the proposition for an exciting new restaurant brand. Our work started with a clean sheet and covered every aspect from brand definition and identity through to interiors and delivery / presentation of the food packaging.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interior Design / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.

GreenBay Stores

Creation of the brand for a new vegan supermarket chain’s first store in Kensington. Our work included brand positioning, identity, language & tone plus a full implementation programme including all aspects of the design of the shop interior, signage, packaging and website.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Store Design / Store Signage & Graphics / Packaging & Bags / POS / Website Design / Stationery.

SWISS AIR

My favourite airline identity.

A simple typographic brand identity, this is a prime example of ‘simple is often best’. And in doing so it appropriately represents Switzerland’s national carrier and the country’s culture. Well apart from cuckoo clocks that is…

Bread & Butter

Another foodie brand creation project, creating the brand identity and interior for Bread & Butter Eatery in Leamington Spa. This was a relatively low budget project but very rewarding in the sense that the brief from the client was very much along the lines of “you are the expert not me, so I’ll give you full creative freedom…’.

The old shop interior was stripped out back to bare brick in what I call a ‘scorched earth policy’. I selected a combination of natural timber, exposed brick, feather edged boarding and metro tiles complemented by oversized cowbell and exposed filament jamjar lights. I also installed all of the bric-a-brac and emptied three sacks of dried Autumn leaves over the floor to complete the look.

Work Programme Undertaken Includes: Brand Definition / Brand Positioning / Brand Identity & Guidelines / Brand Implementation / Interior Design / External Signage & Graphics / Packaging / Menus / POS / Website Design / Clothing / Stationery.