Having rebranded leading Oxfordshire estate agency Finderskeepers in 2012 we were asked to refresh the brand again over the last few months. The original rebrand of the 12 branch lettings agency was a massive success in terms of positioning it as the refreshing alternative to the UK national estate agency chains. We employed vibrant use of colour to help the brand stand out. Nowhere more obviously than on its vehicles and boards. The result was the rebranded “agency boards seemed to be everywhere” according to market research. Their brand recognition went through the roof.
That said, not wishing to stand still, were were asked to refresh the brand and give it a slightly more elegant feel. The result was that all the original identity assets were retained but given different emphasis – the mauve grey principal brand colour taking even more prominence with the rainbow stripe being used in a more subtle way. Once again the reaction has been more than positive. In fact we’re regularly told “we simply love that brand!”. This week it was by another Oxford agent!